Promote Iceland, the Icelandic tourism board, has brought in travel specialist Brighter Group as its retained agency to boost visitors to the country.
The firm will promote Iceland as a travel destination outside of the peak travel season and widen coverage away from the travel sector, targeting both consumer and trade press.
Brighter Group won the account following a pitch process involving three other agencies.
“This is a fantastic way to start the New Year for Brighter and we're delighted to add ...