Company
Clorox
Campaign
Power a Bright Future
Agency mix
Ketchum (PR); TPN (consumer shopper promotions); Critical Mass (digital agency); Matter (branded entertainment); OMD (media strategy and buying); AKQA (digital media)
In-house team
Jay Stilwell and Mara McCune, brand managers; Lindsay Kane, associate brand manager; Rita Gorenberg, manager PR; Kim Harrison, digital planner; Sarah Knox, senior associate manager CSP; Niki Quinn, media manager
Budget
$200,000 to $300,000

For the fourth consecutive year, Clorox ...