Noah Brier, a 26-year-old Web entrepreneur and marketer, launched a side project called Brand Tags on Friday, May 9, 2008. The site displays a logo – like Quaker or Pabst – and visitors use one word to describe the brand. For example, the Levi's brand is deemed “classic,” “cool,” or “American.”
That weekend, a few marketing blogs mentioned the site, and Brier kept e-mailing friends about testing the program. Then, on Sunday night, MetaFilter dropped a mention. Brand Tags exploded by ...