Crisis communications experts are giving Wal-Mart mixed grades for its response to accusations that company employees bribed Mexican officials to quickly build stores in the country, and that executives shut down an internal investigation into the matter.
Wal-Mart needs to demonstrate that the scandal was an aberration for a company that had otherwise turned around its once-poor corporate identity, say industry experts.
In response to The New York Times article that broke the story, Wal-Mart posted a statement and video ...