Client Breeders' Cup (Lexington, KY)
PR agency Conover Tuttle Pace (Boston)
Campaign 2010 Breeders' Cup World Championships
Duration Sept. 2010-Nov. 6, 2010
Budget $60,000
Every year the Breeders' Cup, an annual horse-racing meet that attracts the best thoroughbreds from all over the world, seeks to find an appealing story to promote itself. For the 2010 event, Conover Tuttle Pace was also charged with increasing awareness among an audience beyond horse-racing enthusiasts.
"Horse racing is not necessarily ...