Many marketers are beginning to take their first look at Second Life, alongside other social media phenomena. Celeste Altus discovers how brands are interacting with people - virtually
Earlier this month, with its executives such as cofounder John Gage (actually, his avatar) at the helm, Sun Microsystems became the first Fortune 500 company to hold a press conference in another world.
Sun took its business to Linden Lab's Second Life (SL), an online, private, 3-D virtual world that is growing at top ...