NEW YORK: BraunAbility, a manufacturer of wheelchair-accessible minivans, ramps, and lifts for people with physical disabilities, has chosen Padilla Speer Beardsley (PSB) New York as its AOR. Beginning August 1, PSB will conduct a multi-pronged marketing communications program consisting of traditional and social media relations, dealer communications, and special events publicity to increase awareness for the company.
The initial phases of the campaign will create a springboard for launching the company's founder and CEO Ralph Braun's upcoming book Rise Above, which ...