Many of us dream of being courageous and adventurous. Maybe that's why “expedition marketing” is such a popular tactic. The point is to try and inspire us, or at least deliver on our delusions of grandeur.
PUR Water Filtration, for example, recently hosted the “Summit on the Summit,” where a group of influencers, including celebrities like Jessica Biel, tackled Mt. Kilimanjaro to raise awareness about the importance of clean drinking water. Now that's ambition.
Expedition ...