Consumers are expressing greater concern over increasing prices as a result of rising commodity costs, whether they're material, food, or energy. Companies such as Kraft and Procter & Gamble, among others, have reported that their rising costs won't necessarily deter marketing spend, but commodity organizations are placing greater emphasis on consumer education. Brands are adjusting their messaging accordingly.
Cotton prices have nearly tripled over the past 18 months, a sharp contrast to the 1% to 2% declines each year for ...