Recently, Forbes fully brought hip-hop culture from the streets to Wall Street with the inaugural release of its "Hip-Hop Cash Kings" list, highlighting the 20 highest-earning artists.
While the music industry as a whole suffers, hip-hop artists and the culture continue to expand into a multibillion-dollar business as the artists have become brands unto themselves.
Whereas 10 years ago a brand buying into hip-hop was taboo, today Fortune 500 companies see the cultural power of the movement and are signing up ...