Oreo's acclaimed social media promotion during Super Bowl XLVII's blackout is galvanizing marketers to create of-the-moment, real-time content that takes advantage of major events. But doing so is not as easy as it looks, they warn.
“Everyone in our marketing department is buzzing about it,” says Charlie Treadwell, social and digital marketing manager for Cisco. “That an organization structured itself in such a way that it could quickly react to something like that is really impressive.”
Cisco has a social media ...