Marketers and PR professionals have been trying to figure out how to reach women for years. Building relationships with mommy bloggers and developing campaigns and sponsorships around networks like BlogHer, one of the largest femme blog platforms, has proved successful in reaching the consumer with the purse. But today, it's not enough.
Brands should leverage tools and networks that are out there, but consumers, especially women, need fresh, personal messages and stories they can relate to. Isn't that how the ...