As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.
Adena DeMonte, marketing director at social loyalty and gamification platform Badgeville, says gamification - the use of game mechanics in a non-game context - should be deeply strategic and tied to all of a company's Web and mobile platforms.
"The more valuable you make it feel across your user experience, ...