Brands in need of a comeback in 2012
December 29, 2011
Brands that have been left for dead sometimes stage dramatic comebacks - or sometimes they suddenly rapidly fade, or explode, into oblivion. Remember when Apple was on the verge of bankruptcy? Other times they're rebranded, freshened up and sold or introduced with new management and messaging.
Here are five organizations we believe must stage a comeback with consumers in 2012.
Write off 2011 as a year of obtuse business decisions and equally bad communications for Netflix, from planning a DVD-only ...