Procter & Gamble's Pantene brand recently revamped its entire portfolio to provide more customized haircare options. Its product makeup and messaging, steeped in science, marks a trend in achieving product credibility in today's health-obsessed nation on information overload.
As consumers demand details about the products they're consuming, especially in the areas of health, beauty, and nutrition, companies are developing more technologically advanced and innovative products. As a result, marketers increasingly incorporate scientific messaging into every platform, tactic, ...