Seinfeld's Kramer may have been ahead of his time when he invented "The Bro." But though the fictional man bra never hit shelves, established brands that typically targeted females, such as those produced by Spanx and Unilever, are now realizing new potential in their product portfolios for a male audience more aware of the products they're missing.
Dove recently found an opportunity to tap into a relatively unmet need - men's dry skin - via its new Dove Men+Care product ...