Communicators at major technology brands are flipping the script on years of previous Consumer Electronics Show strategies by creating their own content at the event instead of focusing on pitching stories to the media.
Torod Neptune, VP of corporate communications at Verizon Wireless, says his company no longer uses the world's largest tech show primarily as a product-promotion platform for press and bloggers.
At this year's show, which wraps up Friday, Verizon instead had its own communications staff act ...