NEW YORK: Well-known brands are continuing with multicultural outreach during the economic downturn, keeping many firms busy working and pitching throughout the first quarter. Companies like Coca-Cola, General Mills, and State Farm recently launched campaigns targeting the Hispanic community, showing their support for multicultural outreach.
State Farm Insurance reported that from 2007 to 2008, its multicultural outreach increased 50%, and it plans to continue such outreach.
“Certainly, we do feel some effects of the recession,” said Ed ...