The recession and subsequent shifts in spending are necessitating a more strategic approach to consumer outreach. Erica Iacono and Kimberly Maul were in Chicago for an Emanate PR-sponsored roundtable discussion on the topic
The participants:
Shannelle Armstrong, director of PR, Sears Holding
Jeff Davidoff, former CMO of Orbitz Worldwide
Caroline Dettman, MD of US consumer marketing, Edelman
Heather Oldani, director of US communications, McDonald's
Scott Reifert, VP of communications, Chicago White Sox
Kim Sample, CEO, Emanate
Jamie Stein, director of communications, Tropicana
Rashada Whitehead, SVP and ...