"Bud." "Weis." "Er." "Whassup!" Are these the essential sentiments of the future of the media?

Well, much of the recent history of the US entertainment media has been an industrywide race to reach the lowest common denominator through as many different platforms as possible. So perhaps an Internet TV channel brought to us by Budweiser is the perfect embodiment of the next big thing.

Bud.TV is a venture that has attracted attention for being what may be the first-ever full-fledged commitment ...