Earlier this week, we looked at the rise of crowdsourcing and its advantages for creative agencies, marketing firms, and PR shops. Today, we're going to talk about how crowdsourcing can provide opportunities for PR agencies to drive growth and profitability in the future.
Over the last decade, PR agencies have spent time consolidating, integrating, adding capabilities and new divisions to their roster, and commercializing these services. In spite of all of this time, effort and investment, not many firms have evolved ...