WARRENVILLE, IL: BP Products North America recently launched its first full-scale lifestyle effort to show consumers how its new BP gasoline with Invigorate cleans and extends the use of engine parts, in the same way a healthy lifestyle contributes to a longer lifespan. The campaign, supported by GolinHarris, AOR for US fuels, will use athletes - professional and amateur - to demonstrate the healthy connection.
The new gas became available to consumers the first week of July, but the company will ...