Despite a slow start to its crisis communications effort, BP is using a variety of media tools to guide the company through its response to the oil spill in the Gulf of Mexico.
The Deepwater Horizon rig exploded April 20. BP owns the well, while Halliburton and Transocean were hired as contractors. Now, government officials are estimating the cost of the cleanup to be in the billions of dollars, while implications of the crisis could have a long-term effect on the ...