IRVING, TX: The Boy Scouts of America has launched a year-long campaign around its 100th Anniversary aimed at reversing its membership decline.
The key component of the campaign is a series of events, aimed at engaging both kids and moms. Internal research shows that typically kids join the Boy Scouts at the suggestion of their school, a friend, or mom.
The largest event is called Adventure Base 100, a 10,000-square-foot, hands-on “campus” that is touring 42 cities nationwide. The experiential ...