Surveys have long been a way to garner press coverage for clients when they didn't have much else going on.
But savvy boutique agencies also know that, with a little finesse and imagination, surveys can be great branding tools for the firms themselves.
The key is to find a niche that reflects an agency's specialty, find out what useful data is missing from that niche, and then use surveys to "own the space." That's what Boston-based Morrissey & Co. did five ...