As October approaches, the 2012 Presidential election is now firmly in our sights. And the challenges facing both parties are historically daunting because a good portion of the target audience is apathetic – a toxic condition to any communications effort.
On one side sits the incumbent and eminently beatable Democrat. This is the same Barack Obama who as a fresh-faced junior senator from Illinois dazzled us in 2008 with oratory and promises of change. He energized a voting nation, most ...