WINNIPEG: Botanical PaperWorks has hired Palette Public Relations to help increase brand awareness of its 100% post-consumer waste stationary, which is embedded with seeds that sprout into wildflowers when planted.

The agency won the account after Botanical PaperWorks came up with a shortlist of smaller, independent agencies based in Toronto.

The assignment includes media outreach in North America, with a focus on publications based in the US, where most of its products (which include invitations and ...