I am coordinating a live press conference for a merger announcement involving US and European-based firms. How do I maximize event participation beyond those attending?
"When producing a video conference or webcast, keep in mind that the magnitude of the event itself should warrant a live broadcast," states Michele Wallace of Medialink. "The event should relay time-sensitive information that is delivered directly by business leaders at the center of the news."
By employing satellite and streaming video technology, she ...