NEW YORK: Bookish, a book review and retail website backed by three major publishers, is using social and digital media to create personal connections between readers and authors.

The site, which launched this month, includes author interviews and videos, reviews, reading lists, and a recommendation engine. Bookish sells books directly or refers users to other online retailers such as Amazon.com, BarnesandNoble.com, and independent booksellers. It also unveiled a mobile e-reader app for iOS last week, adding to its version for ...