Those who recall the early days of PCs - or anyone who wants to avoid repeating PR errors from those days - should read this book. It has tales of once-invincible tech companies that no longer exist because of stupid business and marketing decisions.
Good buzz alone can't keep a tech company in business, the author rightly notes. More often than not, bad business choices have sunk companies that once had great images.
Chapman should know, he worked at many tech dinosaurs. ...