Why should companies invest in corporate comms? This book builds a strong case for PR's role in business, and will be of equal interest to PR or business students, PR pros, and senior executives outside communications.
Why should companies invest in corporate comms? This book builds a strong case for PR's role in business, and will be of equal interest to PR or business students, PR pros, and senior executives outside communications.
The book is full of examples of strategically executed PR ...