Laura Hillenbrand tells this story of a late-blooming racehorse who won an astounding number of races and hearts in the Depression-ravaged 1930s. But it's her detailed account of the idiosyncrasies of Seabiscuit's owner, Charles Howard, and trainer, Tom Smith, which makes this book a winner for PR pros.
Howard raced his colt from coast to coast, but his dramatic flair, and clever, easy rapport with the media offers a model many would do well to follow.
To offer the perfect balance, Smith's ...