Making Rain shows how to separate oneself from the crowd by building deeper, more personal relationships with clients. Sobel tells how "going the extra mile" for clients results in loyalty and, ultimately, long-term accounts.
With anecdotes from his many clients, Sobel explores various obstacles and solutions for creating confidence in clients. He describes how to create trust in the first ten minutes of a meeting. He also details ways for adding value to your client's expectations by going from an expert ...