If you judge a business book's value by how many Post-Its you use to mark pages worth re-reading, this book will rate very well.
Hellman and Burst, two seasoned marketing consultants, define the customer learning curve as "a continuum that ranges from customers knowing nothing about a product to being loyal, repeat users." They go on to explain the eight stages of the continuum, the tactics that will propel customers along it, and how to use the learning curve approach to ...