NEW YORK: Book publishers, retailers, and distributors looked to social media experts to learn more about using the tactics within their businesses at this year's BookExpo America (BEA).

Panels held throughout the May 28 to 31 weekend will touch on topics including print-on-demand and graphic novels and comics, but social media is a major talking point at this year's session. Several social media experts presented panels on how to harness social media on Friday morning, including Erik Qualman, author of ...