Client: The Mac King Comedy Magic Show (Las Vegas)
Agency: Preferred Public Relations (Las Vegas)
Campaign: Mac King's Magical Literacy Tour
Duration: February to May
Budget: $5,000
Comedy magician Mac King's longtime agency Preferred Public Relations (PPR) helped him turn a personal passion into “Mac King's Magical Literacy Tour” to get books to needy Las Vegas schoolchildren.
“Books…got me interested in magic,” King says. “[For years], I've been speaking in schools about the importance of books. ...