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Book drive leverages bloggers to raise eye care awareness

Tanya Lewis

December 07, 2012

Client: VSP Vision Care (Rancho Cordova, CA)
Agency: KCSA Strategic Communications (New York)
Campaign: EyeCare About Reading Book Drive Competition
Duration: May - August 2012
Budget: $34,000

Vision benefits and services nonprofit VSP Vision Care and long-time AOR KCSA Strategic Communications recruited three influential family-oriented bloggers in key markets last summer to compete in an EyeCare About Reading Book Drive Competition.

“The goal was to engage local communities and VSP's Facebook following to collect books and to ...

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Book drive leverages bloggers to raise eye care awareness

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