Breaking news and holidays impact radio projects. Are there any considerations to help me better plan radio outreach?
"Think of radio stations as having inventory - their inventory being time - and fitting a message into it," says Joe Balintfy of North American Network. "They have inventory for ads, inventory for news, and inventory for regular programming.
"Over the holidays, they tend to sell so much of their ad inventory that they usually take time from programming to sell more ads," he ...