Press releases
What can I do to expand the reach for my press release?
“Including search engine optimization and multimedia elements in your press release can generate more interaction with your target audience and make your release ‘stickier' in news portals,” says Paolina Milana, VP of marketing at Marketwire.

For example, video and audio clips are unbeatable tools for bringing content to life when issuing broadcast and online stories. “They can enhance the message you are delivering and ...