AGENCY BILLINGS
Ray Kotcher, CEO and senior partner, Ketchum
By 2015 we will see the first billion dollar PR agency.
GLOBAL
Andy Polansky, president, Weber Shandwick
A highly specialized global citizen will be the face of many of tomorrow's PR professionals
TALENT
Fred Cook, CEO and president, GolinHarris
I predict that people from the advertising world will flock to the PR profession because they will realize this is where the action is in terms of influence and creativity.
C-SUITE
Mark Hass, CEO, MS&L Global
A communications specialist will become ...