Agency: Erwin-Penland (Greenville, SC)
Client: Bojangles' Restaurants (Charlotte, NC)
Campaign: Bojangles' Cruisin' SC RV Tour
Duration: March 22 – May 26
Budget: $300,000 (not including media buys)
Chicken and biscuit restaurant chain Bojangles' asked Erwin-Penland to create a campaign to celebrate the opening of its 100th store in South Carolina and its 30th anniversary in the state. Bojangles' SVP of marketing Randy Poindexter notes that Erwin-Penland was awarded AOR status after this campaign.
Barry Finkelstein, VP and director of PR at the firm, says the team devised ...