WOODCLIFF LAKE, NJ: BMW of North America has retained both of its incumbent agencies, Rubenstein and Fleishman-Hillard, as agency partners after an RFP process.
Rubenstein, which has served as BMW's agency partner for more than 13 years, will work on auto shows, marketing communications support, golf initiatives, and BMW I Communications, a division for sustainable vehicles, said Stacy Morris, marketing communications manager at the automaker.
Fleishman will focus on BMW's efforts for the 2012 Olympic Games in London, Morris added. ...