NEW YORK: Broadcast Music Inc. is conducting an integrated communications and marketing campaign to showcase its history and leadership in the music industry.
The initiative kicked off last week in Billboard and on BMI.com and will run throughout this year. BMI will also unveil its new messaging and marketing platform on Saturday at the MIDEM international music industry conference in Cannes, France.
BMI's goal is to raise awareness of its services and corporate identity through outreach to songwriters, composers, publishers, ...