BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.
As a company that focuses mostly on PR rather than advertising, Bluetooth's review is an important consideration, said Kevin Keating, global marketing director for Bluetooth SIG.
“We're seeing the expansion of our brand, and trying to solidify how the brand is perceived by consumers,” Keating said. "We're just looking for the best AOR to ...