NEW YORK: A new integrated communications service, designed initially to focus on the pharmaceutical industry, has been launched by Blue Spoon Consulting.
"Systems integration for marketing" has two components: campaign management and marketing-process improvements.
Blue Spoon principal John Singer said the drug industry was chosen as the first target because it has the greatest sense of urgency for this approach. "Conventional marketing and branding don't apply to the pharmaceutical industry because of its information-rich nature," explained Singer. "Developing communications programs around products ...