NEW YORK: BlogTalkRadio, a service that allows consumers to
create and host live talk shows over the Internet, launched a blogger outreach
campaign June 25 after securing $4.6 million in financing during a search led by the Kraft Group.
BlogTalkRadio, aided by Middleberg Communications, targeted
The New York Times' Bits blog, and then bloggers who cover talk radio,
podcasting, publishing, and technology, as well as general interest publications, according to Alan Levy, the platform's CEO and
co-founder.
“[The outreach] was leveraging ...