What effect can blogs have on a company's reputation?
"Reputation is a critical component of corporate success and shareholder value, yet few PR and marketing pros who are in charge of managing their organization's reputation have comprehensive programs in place to understand the views expressed via millions of regularly updated blogs," says Alan Scott of Factiva.
"Different flavors of blogs have developed, and it is worth looking at the variations to understand how each can affect your organization's reputation," he adds. "Some ...