Online journalism adds a new dimension to companies' efforts to get their products reviewed.
By Nabbing a favorable product review for a client is PR gold. But as the media landscape changes, so have product reviews. Bloggers and online journalists are now weighing in on the good, the bad, and the "don't bother." And while clients are eager to see their products on popular sites, they must be prepared for the blogosphere's unpredictable edge.
Unlike print and broadcast media, blogs ...