Whether they are accurate or not, conversations about certain corporations can spread through the blogosphere like wildfire and eventually find their way into the mainstream media. When this happens, PR pros should consider using blogs as an issues-management tool.
"If a company feels like public sentiment is 50-50 on an issue revolving around the company... then a blog makes a lot of sense because [the company] can control its own issues and messages much more clearly than it could working through ...