How are blogs used in search engine marketing?
"Blogs play a great role in helping to achieve high rankings in the search results on Google, Yahoo, and other search engines," says Factiva's Alan Scott. "Smart bloggers understand this and use their blogs to promote their organizations to audiences searching on particular words and phrases."
Google and other search engines employ algorithms for their page rankings based on criteria like the number of links a page has, the category-code structure of a ...